Simple to use. Built for holiday park sales.
ParkPilot CRM gives your sales team an experience tailored to holiday park sales. Leads arrive automatically from your marketing channels, every task is clear, and park tours are booked straight into your Microsoft 365 or Google Workspace calendar. Built mobile first, so your team can run it all from their phone.
Built for UK holiday parks · Mobile first · Works with Microsoft 365 & Google Workspace
Spreadsheets, scattered diaries and complicated software are costing you sales.
Leads lost between marketing and the sales office
Enquiries arrive by website form, social media, email and phone, then wait to be typed into a spreadsheet. ParkPilot CRM adds them automatically, the moment they arrive.
Generic CRMs built for someone else
Most CRMs are designed for office sales teams, so they are complicated and quickly abandoned. ParkPilot CRM is shaped around how a holiday park sales office actually works.
Diaries in one place, leads in another
Appointments sit in one calendar while lead notes live somewhere else. ParkPilot CRM books park tours straight into your Microsoft 365 or Google Workspace calendar.
A CRM your sales team will actually use
No generic sales jargon and no hours of data entry. ParkPilot CRM does the admin, so your team can do the selling.
Leads arrive automatically
From every marketing channel and source, straight into the pipeline. No re-keying.
Tasks tell you what is next
Each advisor sees who to call, what to send and who needs a nudge today.
Park tours go in your diary
Booked straight into Microsoft 365 or Google Workspace, with reminders to the buyer.
More time with customers
Less admin, so your sales team can spend the time where sales are made: on the park.
Leads added automatically from
- Website enquiry forms
- Social media
- Advertising campaigns
- Email enquiries
- ParkPilot AI agents
- Phone calls & walk-ins
Appointments linked to
- Microsoft 365 calendar
- Google Workspace calendar
Four steps from enquiry to owner
Every appointment is a park tour, giving your sales team real time with buyers. Choose a stage to see what ParkPilot CRM handles at each step.
Enquiry
Leads arrive automatically
- Enquiries from your website, social media, advertising campaigns, email and ParkPilot AI are added to the CRM automatically
- Phone calls and walk-ins logged in seconds
- Leads shared fairly across the sales team, each with a follow-up task ready to go
- Enquiries from your website, social media, advertising campaigns, email and ParkPilot AI are added to the CRM automatically
- Phone calls and walk-ins logged in seconds
- Leads shared fairly across the sales team, each with a follow-up task ready to go
Built for the way holiday parks actually sell
Every feature is designed around park tours, repeat holidaymakers and the rhythm of the park season, not a generic sales pipeline.
Automatic lead capture
Enquiries from your website, social media, advertising campaigns, email and ParkPilot AI are added to the CRM automatically, so no lead waits to be typed in.
Tasks & follow-ups
Every advisor starts the day with a clear list of who to call, what to send and who is due a nudge. Leads are shared fairly across the team.
Park tour scheduling
Book park tours straight into your Microsoft 365 or Google Workspace calendar, with automatic reminders to buyers. No double entry, no clashing diaries.
Guest-to-Owner tracking
Spot repeat holidaymakers who are warming up to buy. ParkPilot CRM flags guests with multiple stays and prompts your team to invite them on a park tour.
Part-Exchange tracker
Valuations, model year, licence length and finance settlement in one place, so a deal is never lost to paperwork confusion.
Owner aftercare
Pitch fee renewals, upgrade opportunities and referrals tracked automatically. Owners who feel looked after recommend you to friends.
The appointment is the whole park, not one property
Buyers are choosing a park as much as a holiday home. That is why every appointment in ParkPilot CRM is a park tour: time for your sales team to show buyers around, understand what matters to them and introduce the homes that suit them. The relationship built on that tour is what turns interest into a sale.
Explore all featuresLinked to the diary your team already uses
Appointments link directly to your Microsoft 365 or Google Workspace calendar. Park tours, call-backs and follow-ups sit in each advisor’s own diary, so there is no double entry and no clashing bookings.
Explore all featuresRun your sales day from your phone
Holiday homes are sold out on the park, not behind a desk. So ParkPilot CRM was built mobile first: a web application designed for the phone, then scaled up for tablet and desktop. There is nothing to download or install. Your team opens it in their phone’s browser and manages leads, tasks and appointments in a few taps.
- Add a lead, set a task or book a park tour in seconds
- See today’s tours, call-backs and follow-ups at a glance
- Update notes while walking the park with buyers
- Pick up exactly where you left off back in the office
Mayville Caravan Park
Challenge
Managing a large number of ownership enquiries within a sales team.
Solution
ParkPilot CRM was implemented to handle and distribute leads fairly across the team, with daily tasks and a diary management system linked to their existing Microsoft framework.
10+
years of holiday park operations experience
ParkPilot CRM was not designed by a software company guessing at how parks work. It was shaped on the ground, from years of running sales, owner relations and park operations.
Ryan Metcalfe
Founder, ParkPilot
Sales offices
We have run busy park tour weekends, chased deposits and juggled part-exchanges at the end of the season.
Owner relations
We know a happy owner is your best salesperson, and how quickly goodwill fades without follow-up.
Park management
We have answered to group directors wanting a forecast that is right, not optimistic.
Simple per-park plans that scale with you
Essentials
For a single park getting organised. Up to 3 users.
£149 /park/mo
Professional
For busy sales offices. Up to 10 users.
£299 /park/mo
Group
For multi-park operators. Unlimited users.
Let's talk
Questions, answered
Yes. ParkPilot CRM is a standalone product with its own plans, so you can use it on its own. If you also run ParkPilot AI, qualified enquiries captured by your AI agents can flow straight into your CRM pipeline.
From first enquiry to keys in hand.
See ParkPilot CRM set up around your park, your team and your sales process in a 30-minute walkthrough.