Getting Started with ParkPilot AI: One Line of Code, Tailored to Your Park
Getting Started with ParkPilot AI: One Line of Code, Tailored to Your Park
You don't need a new website, a technical team or a long project to put an AI assistant on your park's website.
When park owners first talk to us about AI, many expect a big IT project: a website rebuild, weeks of developer time and a lot of disruption for the team. It's one of the main reasons parks put it off.
The reality is much simpler. Putting the ParkPilot AI assistant on your website takes a single line of code. The part that matters, making it sound like your park and know your park, is something we do together with you and your team.
Step One: A Single Line of Code
The ParkPilot website widget is added with one short line of code, placed on your website once. That's it. There's no new website to build, no plugin to manage and no change to how your site looks or works for visitors, apart from a chat window in the corner of the screen.
Your website provider can add it for you. Whoever looks after your website, whether that's an agency, a freelancer or someone in-house, will have added lines like this before. Analytics, cookie banners and booking buttons are usually added the same way. For them, it's a quick and straightforward job.
If you manage your own website, we'll talk you through it. And if you're not sure who looks after your site, we'll help you work that out too.
Once the line of code is in place, it doesn't need touching again. Changes to what the assistant says are made from the ParkPilot admin panel, not on your website.
Step Two: Tailored to Your Park, with You
A line of code puts the assistant on your website. Making it genuinely useful is where we spend our time, and we do that with you rather than handing you a blank system to fill in.
Every park is different, so in the first instance we work with you and your team to tailor ParkPilot to how your park actually runs:
- Your park's information: holiday home prices, pitch fees, hire rates, facilities, opening times, pet policies and current offers, all held in a secure knowledge base your team controls.
- Your tone of voice: friendly and relaxed, or more formal. The assistant should sound like your park, not like a generic chatbot.
- Your questions: we look at the enquiries your team answers most often, so the assistant handles the routine ones well from day one.
- Your rules: which questions go straight to your team, what's handed over to sales, and how your staff are notified. Anything involving money always needs human approval.
- Your systems: where it suits your park, we connect ParkPilot to your park management system and CRM through secure APIs, so availability and leads flow where they should.
Every ParkPilot customer has a dedicated account manager, so you'll have one person who knows your park throughout.
How long does it take? Smaller parks focused on general enquiries typically go live within one to two weeks. Larger parks connecting their park management system and CRM across several agents typically take two to four weeks. Adding the line of code itself takes minutes; the time is spent getting the details right for your park.
What It Means for Your Team
Less pressure during busy times
School holidays, bank holiday weekends and changeover days are when your reception and sales teams are stretched the most, and also when enquiries peak. The assistant answers the routine questions instantly, such as availability, prices, pet policies, check-in times and directions, so your team can focus on the guests in front of them.
Enquiries answered outside opening hours
Families plan holidays in the evening, and prospective owners browse holiday homes at the weekend. ParkPilot estimates that around 42% of holiday park enquiries arrive outside business hours. Without an assistant, those enquiries wait until the morning, by which time many have already contacted another park.
With ParkPilot, every enquiry gets an accurate answer straight away, day or night. Ownership enquiries are qualified and passed to your sales team with the full conversation attached, ready for a follow-up call the next morning.
Your team stays in control
The assistant answers from the information you've approved, every conversation is logged, and your team decides what's automated. It's there to take the routine work off your team, not to replace the personal touch that makes your park special.
Getting Started Checklist
If you're thinking about it, here's what helps to have ready:
- The contact details of whoever manages your website, so they can add the line of code.
- Your current price lists, policies and facility information, even if it's spread across documents and your website.
- A list of the questions your team answers most often. Your reception team will know these by heart.
- Who should receive enquiries and leads that need a person, and how they'd like to be notified.
Don't worry if it's not all neat and organised. Pulling it together is part of what we do with you.
See It Working First
Want to see what your guests would see? Our demo park, Havenwood Lodge Park, is a fictional park built to show the ParkPilot AI assistant in action. Try it at demo.parkpilot.uk.
Ready to talk about your park? Book a 30-minute demo and we'll show you how it works, what we'd tailor for you and how quickly you could be live.